What exactly is the Musoverse?
The various players in the MUSOVERSE (™) are the people you want to buy what you’ve got on offer.
Radio programmers, Content Producers, Influencers, Promoters, Event, Venue and Artist Managers, Festival Bill Curator, Media, Podcasters, Bloggers, Reviewers, Charity Partner, Sponsor, Studio, Producer, Director, Mastering Engineer, Production, Crew, Backing Musicians, Support Acts – anyone that you want to stream, play, feature, interview, blog, review, promote, subscribe, like, follow, share or buy your merchandise, product and show tickets or work with you in your recording, release and touring projects.
Our hack …..hack
Nichola Burton, of A Little Pitchy, is a dynamic UX/UI Designer, Business Consultant, Podcast host, and Author based in Brisbane, Queensland. With decades of experience, she has become a leading expert in brand and business development within the music and events industries, collaborating closely with agents, artist managers, labels, and festival promoters across Australia.
Since founding The Pushworth Group in 1991, Nicki has consistently pursued knowledge and growth, earning an Advanced Diploma in Music Business, a Six Sigma certification, Certificates IV in Frontline Management, Business Management, Digital Marketing and Workplace Training and Assessment along with her qualifications in piano and voice from AMEB and Trinity College. Finalising her degree in UX/UI Design, Nicki has a strategic mindset and robust business acumen, enabling her to navigate the complexities of the industry effectively.
Nicki's experience managing high-profile music festivals such as the Caxton Street Seafood and Wine Festival 2009-2014 has showcased her exceptional leadership capabilities. She has coordinated large-scale events honing her skills in collaboration and adaptability. Her roles as a Label Manager, Artist A&R Representative, Live Music Agent, and Artist Manager have allowed her to oversee the release of hundreds of albums and singles, requiring her to manage intricate interpersonal dynamics and build strong relationships with artists and stakeholders.
As the host of the podcast Music Industry Lockdown: The Music Real, Nichola conducted over 200 interviews during the challenging period of the pandemic lockdowns. This series provided a vital platform for musicians and industry figures to share their experiences, reflecting on the impact of the pandemic on the music and hospitality sectors.
In addition to her podcasting efforts, Nichola is the author of this stack, The Musoverse, a Substack publication dedicated to exploring the music industry’s intricacies. She also writes for her personal Substack, Let A Woman Do It, where she celebrates remarkable stories across various industries.
Nichola brings a wealth of skills as a UX/UI designer, including wireframing, prototyping, and visual design. She excels at crafting user-centered digital experiences and is responsible for the UX design of Aquarius - the Pushworth Group booking system and the soon to be released BEAT BOOKS - the online music booking system designed for a 21st century Music and Event Marketplace.
Her ability to create comprehensive customer journeys and systems, including CRM designs, reflects her commitment to enhancing user experiences. Nicki's expertise also extends to conducting user testing and producing training materials for system upgrades.
With a strong business acumen developed over her extensive career, Nichola remains attuned to market trends. She continuously analyzes shifts in the industry, fine-tuning digital marketing strategies based on data and analytics. Her past experience as a recording and touring artist performing across the country has further refined her customer service skills, enabling her to juggle complex customer relationships and internal team collaborations effectively.
Nicki’s collaborative approach is key to her success, allowing her to build robust relationships with artists and industry stakeholders. Her passion for storytelling—whether through customer journey maps, brand identities, or festival marketing plans—drives her work and influences her projects.
Nichola Burton stands out as a vital force in music and design, shaping the future of the industries she is passionate about. Her expertise, creativity, and commitment to storytelling make her a source of inspiration for many. As she continues to innovate and lead in her field, Nichola remains dedicated to celebrating the incredible stories that shape the music industry and beyond.
Why subscribe?
Every single aspect of your life and your business and your experience and your perception will impact your music brand journey. Every single brand that you work with on this journey will leave an imprint on the value of your offer. The game that everyone is playing in the Music Industry is to leverage brand value when selling their products.
Ongoing hacks
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To find out more about the company that provides the tech for this newsletter, visit Substack.com.
