What’s the Deal with Artist Riders?
(And No, It’s Not Just About M&Ms)
Ah, the mysterious artist rider—this is where musicians can show a bit of their diva side (just kidding... mostly). But before you think it’s all about demanding bowls of green M&Ms, let’s break down what this document really is, why it’s important, and how it could make or break your gig.
So, What Exactly Is an Artist Rider?
In the simplest terms, an artist rider is your wishlist. It's a document outlining all the essential stuff you need to perform your best. Think of it as your professional shopping list, except instead of groceries, it covers technical gear, travel, hospitality, and even venue marketing needs. Riders generally fall into two categories: technical riders and hospitality riders.
Now, here’s the kicker: while some items are non-negotiable (hello, working microphones!), not everything you ask for will be set in stone. Venues, especially for smaller gigs or last-minute corporate events, will want to negotiate, so it’s good to be flexible where you can be.
Why You Need One (and Why We Need it on File!)
Imagine you’re booked for a corporate gig, and everything’s arranged last minute. What do they need to know? Simple—your rider is your communication tool. How many flights do you need? What’s your backline setup? Do you need a private room to zen out pre-show? The more detail you provide, the easier it is for the booker to quote and organize exactly what you need without any nasty surprises on show day.
Big Names, Bigger Riders
Let’s face it, if you’re Beyoncé, you probably have a rider longer than your last tour setlist. Big, international acts often have more extensive riders, and for good reason. They’re working on a massive scale, and their performances demand a certain level of production. But that doesn’t mean your regional gig needs a 50-foot stage and pyrotechnics (unless that’s your thing).
For most artists, riders should be tailored to the specific type of event. An arena tour will have wildly different needs than a small club or corporate event. It’s all about balance—what you need vs. what’s practical for the venue.
What Might Be in Your Rider?
Let’s break it down:
Stage and lighting requirements: This covers the size, shape, and lighting design. If you need mood lighting or a disco ball, this is where you say so.
Sound system: How many speakers? What kind of monitors? You need to hear yourself, and your audience needs to hear you—loud and clear.
Dressing room/hospitality: Whether you need a quiet room to chill, a shower, or a fruit platter (vegan, gluten-free, of course), don’t be shy—this is your space to request it.
Backline: Not lugging your drum kit around? Make sure the venue knows exactly what instruments and gear need to be provided.
Accomodation and/or Flights: How many rooms? How many flights? Baggage including instruments.
Tech stuff: Power supply, internet access, screens, and more. This is the backbone of a successful show—don’t leave it to chance.
Real Talk: Rider Requests from the Stars
Madonna: White drapes, white flowers, juice bar... clearly the Queen of Pop likes her space clean and serene.
Beyoncé: Private entrance, kitchen stocked to perfection—because Queen B deserves nothing less.
AC/DC: Rock royalty here, so expect all things technical—sound, lighting, and pyrotechnics are their jam.
Taylor Swift: A mix of tech specs and hospitality—everything from sound system details to a solid snack spread to keep her fueled.
Let’s Make It Crystal Clear
At the end of the day, your rider is all about communication—setting the stage (literally) for a smooth show. But remember, compromise is key, especially if your rider is being used for different event types. What's cool for an arena tour might be over the top for a smaller, more intimate gig. Just make sure everything is in writing so there's no room for misunderstandings.
In summary? Your rider is the tool that lets you put on the best show possible. So be clear, be reasonable, and remember: this is all part of making sure you and the venue are on the same page—whether you’re playing a stadium or a cozy bar down the road.
To give you a little push, feel free to download our free Rider Sample by clicking here
Written by Nichola Burton. I work in partnership with Agents, Artist Managers and Event Producers, who juggle a diverse range of relationships in the Musoverse, to curate, manage and measure data in systems, experience, creative and content to support the entire Musoverse operation in my enterprise A Little Pitchy Copyright 2024
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