Tour Marketing Activation

Setting it up before you hit the road!

Infogram Courtesy of The Pushworth Group

Assets

• Own the Copyright for all your Images

• Tour Hero Images – Album/Single Cover Photo Size 1mg 3000x 3000 pixel

• Tour Hero Images – Need both Horizontal + Vertical Options Size 1mg 3000x 3000 pixel

• Tour Hero Cover Images is suitable for Magazine Cover 1mg 3000x 3000 pixel

• Biography

• Tour Presser

• Link for Single your are promoting Wave File/MP3

• High Res Logos 3000x 3000 pixel – Vector/.png files

• Social Links

• Style Guide noting Logo Font and Colour Code

Asset Access

• Upload all Assets to Google Drive

• Share link with your Agent, Publicist, Social Media Manager, Promoters

Tour Campaign Check List

• Social Media Manager Plan

• Publicist Plan

• Press Interview Plan

• Assets accessible in Google Drive

• Digital Advertising Booked

• Digital Content Scheduled

• Website Updated - Forms, Auto Responders, Features

• Newsletter Feature

• Tour Events loaded into Facebook

• Digital Gig Guides loaded

• Show Vox Pop - done - uploaded to Google Drive

Written by Nichola Burton. I work in partnership with Agents, Artist Managers and Event Producers, who juggle a diverse  range of relationships in the Musoverse, to curate, manage and measure data in systems, experience, creative and content to support the entire Musoverse operation in my enterprise A Little Pitchy Copyright 2024