The power of a Spotify Playlist
And why you need one to market your Covers Show
When a client comes to us and wants to see examples of the right acts for their gigs, sending the Spotify Playlist of the Original Artists for your standard Gig Set Lists, provides a streamlined, clear, and professional method of selling your performance capabilities.
Spotify make it easy. Anyone can set up a free acount. The only cost will be your time. Without this playlist link, there will be an even greater cost in the gigs that you will not be submitted for or will be passed over because you DID NOT invest your time in presenting what you actually offer at your live show.
Here are 10 key benefits to consider:
Showcases Repertoire: The playlist provides an easy way for clients to understand your song selection, showcasing the range of genres, styles, and hits they perform.
Sets Expectations: By sharing the original versions of songs, clients get a clear idea of the type of music and mood that you will create at the event or venue.
Saves Time: A Venue or Marketing Manager can easily share the playlist, saving time on discussions about your song choices and style and suitability for the gig.
Helps Clients Visualize the Event: Clients can better imagine what the atmosphere will be like at their event, based on the mood and tone of the original songs on the playlist.
Demonstrates Versatility: By including a wide variety of songs, you can demonstrate your versatility and ability to adapt to different audience tastes and event themes. Saying that you do every song no longer cuts it. You will be passed over without giving the client some idea of what you offer on stage.
Easy Reference for Communication: The playlist acts as a reference point for discussions, making communication about setlists smoother and clearer.
Provides a Marketing Tool: The playlist can be shared on social media, websites, or other platforms, acting as a promotional tool to attract bookings by offering a preview of your live musical offerings.
Highlights Musical Influences: Clients can better understand your influences and style better by seeing the original artists you cover, which helps with positioning and marketing your act in a variety of markets.
Customizable for Each Event: The playlist can be adapted or updated based on the specific audience or event, allowing clients to select from the list and collaborate on a tailored setlist.
Builds Trust: Clients appreciate transparency and knowing what they’re getting. A Spotify playlist offers a professional and trustworthy way to show exactly what to expect, reducing uncertainty.
If you haven’t already sent us the link to your Spotify Playlist, you will be missing out on a ton of gig opportunities. Don’t get left behind. Email your link to business@pushworth.com so we can ensure that when we propose your act, the Client gets the full story about how perfect you are for their event.
Written by Nichola Burton. I work in partnership with Agents, Artist Managers and Event Producers, who juggle a diverse range of relationships in the Musoverse, to curate, manage and measure data in systems, experience, creative and content to support the entire Musoverse operation in my enterprise A Little Pitchy Copyright 2024
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