The Live Music Venue Marketing Checklist
How to leverage a Live Music Show to expand your reach and build your bottom line.
When we curate your Live Music Program, we work closely with your In House Marketing Manager to ensure you leverage every event to maximize your digital metrics and attract a greater reach to your target market.
The Marketing Plan Management System
Some Venues benefit from using the G Business Suite to stay on track, cloud access for the team for dynamic planning so we typically set this suite up for you when we first begin to curate Live Music programs for your venue. Everything is in one place!
Google Calendar to track every Event
Google Photos for Digital Asset Management
Google Docs for all Event Paperwork
Google Sheets to overview and manage the Event Program
Google Drive where all digital assets - Artist Photos - will be pre loaded for your use.
If you don’t use G Business Suite or have access to Google Drive, we can send you Large Photo Files via Drop Box or We Transfer to download all your Publicity Materials. Just let us know your preference.
Show Asset Design
For show marketing, we can provide you with any of the followings art assets:
Web Banner
Web Header
Web Tile
Facebook Post
Facebook Event Cover
Instagram Post
POS
EDM
Nightlife
A4 Poster
Tell Your Brand Story
Set up your You Tube Channel, identify the face of your Venue, tell the Venue Story in short videos each week. Get your Bar Staff to video and post something each night you have entertainment. Create your own hashtags, events, seasons and campaigns that will be shareable by the Artists and your Customers.
Tagging on Facebook
The Artist will post the Gig Poster and tag your venue in Facebook and Instagram. Please share their post on your Facebook and Instagram pages tagging the Artist and Pushworth (@thepushworthgroup) to increase the post reach.
Hash Tags
Email your Social hashtags to Pushworth – we will share with the Artists
Spruiking
Weekly Email to Agent for Weekly Promos Announcements for Artist to Announce throughout the night. Duty Manager to advise Artist upon Check In of Comps, and Specials for them to promote during the night.
Social Media Dashboard
Sign up to a Social Media Dashboard to connect your Social platforms and single post to multiple accounts.
Venue Website
Digital Poster Feature
What’s On Feature
Link to Facebook Event
Link to Local Business Giveaway Competitions
Venue Internal/External
Printed Posters in Bar, Restaurant, Pokie Lounge, Drive Through, Bottle Shop
Digital Posters on Big Screens in all areas
Venue Show Banner Front Roadside 4 weeks lead in
Local Community Partners
In Store Posters for Key Local Business Partners
Local Radio Advertising
Local Print Media Advertising
Local Business Giveaway Competitions to promote Ticket Sales via Social Posts and In House Pre Events
Media
Local Radio Advertising
Local Print Media Advertising
Socials On Line Reach
Have one dedicated person to focus on building and expanding your On Line reach – Facebook, Twitter, Instagram, Pinterest
Monthly review of engagement per Post
Establish your On Line Metrics
Plan your Boosted Facebook Posts
Plan your Paid Social Advertising – Facebook and Instagram
Work with Strategic Influencers
Establish a daily strategy to increase your Digital Reach
Put a mechanism in place to oversee and manage this every month for ROI
Feature Show Check List
Artist will set up an Event on Facebook – Please make sure you share this in your Digital Networks tag the Artist and Pushworth to ensure you get these additional reach metrics.
Artist will provide you with a Digital Poster – Please make sure you share this in your Digital Networks tag the Artist and Pushworth to ensure you get these additional reach metrics.
Artist will provide a Vox Pop to Promote the Show – you will receive the Video File in Drop Box as well as a link to the Video on our You Tube channel – Please make sure you share this on your Website, all your Socials and your In House Screens.
Link to Facebook Event
Link to Local Business Giveaway Competitions
Start Marketing all Feature Shows 6 Weeks Out
Create a Local Campaign – Local Print Media Ad, On Line Competition, Drink or Food Specials, Staff in Costume
All Marketing must say THIS IS A TRIBUTE SHOW
All Marketing must say THIS SHOW IS NOT AFFILIATED, SPONSORED or ASSOCIATED with the ORIGINAL ARTIST.
Digital Marketing Check List
Know your Story
Know the demographics of your catchment area.
Know the target market that YOU are aiming for, and in consideration of the demographics of the catchment area around your venue, tailor all Socials to suit.
Match the branding of your Website, Socials, In House Advertising, Bar Décor and Artwork to keep a congruent image.
Identify your POINT OF DIFFERENCE in your local market
Identify your UNIQUE SELLING PROPOSITION in your local market
Tell your Story
Construct your Marketing Plan and set up your daily, weekly, monthly and annual goals.
Manage your present Socials:
Ensure you have a SOCIALS training update once a month with your team to ensure everyone is on the same track with SOCIALS posting, campaigns and policies
Go through negative reviews and rectify immediately
Ensure you have a register of Socials Admin and Passwords saved and updated
Ensure there is a hierarchy of ADMINISTRATOR access to ensure you do not get locked out of your Socials at any time
Ensure you have a clause in your team Contracts to manage the Socials policy to ensure an exiting Contractor or Team Member can be removed from all Socials without losing the Social page itself.
Look at using a platform like Sprout Social to manage your campaigns and post across multiple platforms.
Organise a VENUE iPAD or iPHONE that is set up to all Socials encouraging your team to post daily
Hire a photographer and a videographer to take shots of people in the venue eating, drinking, watching bands, dancing, partying. Make sure the demographic of the people in the shots/footage match the demo in your catchment area and target market.
Meet with Us to review and plan
Live Music Marketing Audit
Internal/External Marketing Review
Cycles/Trends/Market Price
Strategies for Live Music Marketing Integration
Nichola Burton is the CEO for The Pushworth Group, the Creative Director for A Little Pitchy, Designer UX for BEATbooks™ The Integrated Solution For The Music Industry.
Nichola Burton Copyright 2023