Take the Shot!
(Seriously take a new one.....)
You’ve clocked the gigs.
You’ve built a brand.
You’ve racked up some fantastic shows so far.
Respect.
But here’s the thing.
Your promo image?
Looks like it came out of a 2009 Nokia.
You’re sending us jpegs that have been filtered more times than your morning coffee. They’re blurry. They’re over-edited. And they’re killing your show’s momentum before it even hits the poster.
Let’s get one thing straight:
Your photo is your pitch.
It’s your invitation.
It’s your credibility.
It’s your first impression.
And in 2025, attention spans are microseconds long. If your image doesn’t slap — no sale. No press. No gig.
“But these shots were taken by a pro!”
I believe you.
But that was five haircuts ago.
And after being resized, compressed, filtered, and shoved through Canva a dozen times, they’ve lost all their bite.
Media won’t touch them.
Venues won’t push them.
And your potential audience?
They scroll right past them.
This isn’t personal.
This is business.
And your business needs better assets.
This is the brutal truth: If your image doesn’t match the value of your show, you’re losing money.
You’re limiting press, tanking ticket sales, and giving venues zero incentive to feature you.
And no, I’m not talking about “just getting a headshot.”
I’m talking about crafting a visual identity that tells a story, builds a vibe, and commands attention.
We’re building experiences.
And your image is the billboard.
Still not convinced?
Alright. Let's play a game of "Would You Swipe Right?"
Fuzzy black and white crop job from a live pub shot? ❌
Pixelated photo with three Instagram filters and a lens flare? ❌
Moody, crisp, high-res shot with story, texture, and brand all over it? ✅✅✅
You need original, high-res, clean shots — the kind of shots that give our designers goosebumps.
And no, we can’t work miracles with a screenshot off your Facebook page from 2016.
What happens when your photo slays?
Journalists say yes.
Venues promote harder.
Tickets sell faster.
Fans start showing up ready.
You start charging more.
Boom. ROI.
Because visual equity = brand equity.
And if you’re in the business of music, that should matter to you.
Ready to level up?
Cool. I’ve made it easy:
Read them. Share them. Use them.
Then book the damn shoot.
We want to help you brand your show so the Pushy team can pitch, partner, and push it to new heights.
But we can’t do it with blurry pics from your mate’s iPhone at the back of the bar.
You’re not a busker anymore. You’re a business.
Dress your brand accordingly.
Take the shot, rockstar.
With love (and a side-eye),
Written by Nichola Burton. I work in partnership with Agents, Artist Managers and Event Producers, who juggle a diverse range of relationships in the Musoverse, to curate, manage and measure data in systems, experience, creative and content to support the entire Musoverse operation in my enterprise A Little Pitchy Copyright 2025
