Transform Your Venue Into a Music Destination with Spotify
The New Soundcheck.
Let’s cut through the noise.
In a market saturated with social platforms and marketing gimmicks, there’s one untapped asset that many Venue Managers overlook — Spotify.
Spotify isn’t just a music streaming service. It’s a powerful social media platform with over 615 million monthly active users globally as of 2024, of which over 236 million are paying subscribers. And in Australia alone, more than 9 million people use Spotify to discover artists, follow curated playlists, and — most importantly for you — scout for their next live music experience.
So here’s the kicker: if your venue isn’t on Spotify, you’re missing a direct channel to music fans who are primed and ready to buy tickets.
🎟 Spotify = More Ticket Sales
Spotify users are not passive listeners. They're music lovers, event goers, and loyal community builders. According to Spotify’s own data:
42% of Spotify users have attended a live event in the past 12 months.
Users who follow an artist on Spotify are 3x more likely to buy a concert ticket.
Spotify integrates with ticketing platforms like Eventbrite, Ticketmaster, DICE, and AXS — meaning your gigs can show up right inside the app where fans already live.
Let that sink in: Spotify turns casual listeners into ticket buyers. The only question is — are your events visible on their radar?
🎯 Brand Your Bar Like a Headliner
Think of your venue as more than just four walls and a bar. It’s a stage, a brand, and potentially — a cult destination for music lovers.
Here’s how to establish your venue’s Spotify presence:
1. Create a Spotify Profile for Your Venue
Use your brand name.
Upload an electrifying image — maybe an epic crowd shot of one of your hottest shows.
Link your playlists, ticketing partner, and website.
2. Curate Signature Playlists
Build weekly or monthly playlists featuring the genres you book: whether it’s indie rock, house, R&B, punk, or funk.
Include music from bands and DJs performing at your venue. Tag them in your socials and cross-promote.
Use Canva or Adobe Express to design playlist covers that reflect your venue’s vibe.
These playlists are your digital flyers — a taste of what patrons can expect when they walk through your doors.
3. Promote 'What’s On' Through Sound
Align your Spotify playlists with your gig calendar. Got a 90s RnB night? Build a playlist with TLC, Montell Jordan, and local supports. Hosting a deep tech DJ? Fill a playlist with underground bangers to warm up your crowd days before the event.
Use QR codes at the bar, toilets, menus, and posters to link directly to your playlists.
🔗 Integrate Your Ticketing with Spotify
This is non-negotiable.
Work with ticketing providers who automatically distribute your events to Spotify. If you’re using services like Ticketmaster or Eventbrite, you may already be eligible. If not — change your provider or upgrade your plan.
You want your gigs to appear in:
Spotify’s Concerts for You
Artist profiles under Upcoming Shows
Fan notifications from Spotify when acts announce gigs near them
That kind of visibility is priceless.
📈 Real Talk: The ROI
Spotify is free to use. The return? Massive.
A branded Spotify presence costs $0 in ad spend.
Playlists and profile links are evergreen — once created, they work 24/7.
You build organic traffic, SEO ranking, social media cross-promotion, and audience trust.
Better yet, it helps you own your culture. It gives fans a reason to keep coming back, to bring their mates, and to see your bar as the place that knows what’s next in music.
🥂 Final Note to Venue Managers
You already invest in premium sound systems, killer line-ups, top-shelf bartenders, and on-point lighting. So don’t let your marketing be the weak link in your entertainment ecosystem.
Spotify is your backstage pass to your next full house.
Start now. Get your venue heard.
Because if you’re not on Spotify — your competitors are.
Written by Nichola Burton. I work in partnership with Agents, Artist Managers and Event Producers, who juggle a diverse range of relationships in the Musoverse, to curate, manage and measure data in systems, experience, creative and content to support the entire Musoverse operation in my enterprise A Little Pitchy Copyright 2025