Beginnings, middles and endings are hard.
At each one of these phases, you need a Strategy.
1. A and R
You need a balanced perspective when it comes to your songs and your sound. Not your Mum. You need someone to offer you professional A and R - Agent, Manager, Publicist, Promoter.
2. Brand
What is your Brand Story? What is your Brand Blueprint?
3. Assets
How do you design, produce, manage, update and leverage your Assets?
Image Courtesy of Yurakrasil - Envato
4. Market
Do you know your Target Market? Who is your demographic? What does the market feedback reveal to you about your Brand Direction and A and R?
5. Touchpoints
How do you connect with possible fans or customers? Can you map your touchpoints and leverage them in all your Campaigns? How do you manage your touchpoint map?
6. Pitch
Have you developed your Pitch?
Written by Nichola Burton. I work in partnership with Agents, Artist Managers and Event Producers, who juggle a diverse range of relationships in the Musoverse, to curate, manage and measure data in systems, experience, creative and content to support the entire Musoverse operation in my enterprise A Little Pitchy Copyright 2024