Setting Goals for 2024 for your Music Brand
The New Year Checklist
1. Create More Income Streams
Monetize your Craft, Merch, Live Gigs, Streaming Revenue, Studio Player, Sponsored Posts and Teach are some to spring to mind…
2. Expand your Music Brand Digital Publicity Collateral
Things like Heroes and Head Shots, Show Reels, Tik Tok, Insta Features
3. Increase your Digital Presence
Start with Link Tree, Website, You Tube Channel, Tik Tok Channel, Facebook Page, Instagram Page, Email Signatures and Auto Responders, EPK = Electronic Press Kit, Riders
4. Curate more Social Content
Mood Board, Brain Dump, Map out the year ahead, Heroes, Features, Spotlights, Vox Pops, Tik Toks, Shout Outs, Surprises, Comps
5. Social Post Every Day
It begins with a Commitment to yourself, Auto Schedule, Develop a Daily Habit
6. Start a Blog or a Podcast
In return you get - Free and Organic Traffic Source, Monetization Opportunities, Knowledge Sharing, Takes your Brand into new markets and networks
7. Collaborate
Consider guesting in another band, Create a special set together, Take yourself out of your comfort zone, Write songs together, Interview for the blog or podcast, Share audiences, Meet other creatives, Grow Networks
8. Learn a new skill in 2024
Start with a new Tool, Plugin, Design Medium, AI, Photography, Video Production, Video Editing, Production, Event Management, Show Tech, Live Engineer, Marketing
9. Original Music
Write, Record, Produce, Release, Promote, Rinse and Repeat
10. Build your tribute/audience
Get to know your fans, grow the database, curate engaging content for your fans, create products and experiences to excite and entice your fans to stream, buy tickets and follow your music brand.
11. Create or Refresh your Home Studio
Start with your Pinterest Page to dream and plan, find the space at home where you can create and focus, decorate it with inspiring colours, images, materials and objects, fill it with tools and resources, make it comfortable - a place where you wish to spend time.
12. Organise your Work Space (s) for Creative Productivity
Establish an efficient and clear workflow for your live shows as well as your time in the studio, Map your resources, set up your Tech Spaces - phone, tablet + laptop, studio, gig van, gig kit, stage kit, emergency kit and your business management - calendar, invoices and payments.
13. Journal
It can be quite cathartic to create your own safe space to express your thoughts and feelings. It also helps to build possible future content, lyrics, blogs while developing concepts and ideas.
14. Strengthen Your Artist Mindset
Tackle your Fears, Set goals for improvement in all areas of your music brand, identify your heroes and mentors, prioritise your creative mental health, build a network of like minded creatives, cultivate a creative growth outlook, embrace change, fall in love with your work, become a mentor yourself, grow outside your comfort zones, focus on your wellbing and practice creative discipline - keep that vision in mind with all that you do.
15. Set an Impossible Goal for 2024 and spend the whole year working towards it!
Let your imagination go wild and put one impossible goal on your list. Something like releasing an Album, promoting your own show, producing and promoting your own mini festivals, interviewing your music idols on your podcast or even filming a documentary about one year in the life of your music brand. Leave nothing off the table and dive right into 2024. :-)
Written by Nichola Burton. I work in partnership with Agents, Artist Managers and Event Producers, who juggle a diverse range of relationships in the Musoverse, to curate, manage and measure data in systems, experience, creative and content to support the entire Musoverse operation in my enterprise A Little Pitchy Copyright 2024
