HOW MUSICIANS CAN PREPARE FOR DECEMBER 10
A Field Guide for the Brave, the Independent, and the Fiercely Creative
There’s a tremor moving through the creative world right now — a low, anxious hum whispering that “everything is changing on December 10.” Talk of social media lockouts. Rumours of mandatory ID uploads. Warnings that artists will lose access to the only lifeline many feel they have: their audience.
So let’s begin with the truth, clean and bright:
No — you are not required to upload your ID on December 10.
No — social media is not banning musicians.
No — your accounts are not disappearing overnight.
But yes — the digital terrain is shifting.
The era of the anonymous, chaotic, wild-west social platforms is fading.
A new landscape is rising — one shaped by identity, clarity, authenticity, and AI.
This is not an ending. It’s a levelling-up. And musicians who prepare now won’t just survive — they’ll rise above the noise.
Here’s how to walk into December 10 and beyond with confidence, clarity, and professional grace.
1. Know the Truth: No Mandatory ID Upload on December 10
Let’s clear the smoke first.
You will not lose your account if you don’t upload ID. Meta has not announced any such requirement. Google has not mandated a universal identity scan. There is no global “lockout date” for musicians.
What is happening:
Platforms are tightening security triggers.
Some accounts — not all — may be asked to verify identity if suspicious activity is detected.
AI moderation is becoming stricter.
Businesses and creators with complete, consistent profiles will experience fewer disruptions.
Verification remains optional but beneficial, not compulsory.
You are not preparing for a shutdown — you’re preparing for a smarter, cleaner, more structured digital environment.
2. Clean Your Digital House (This Is the Real Work)
Your online presence is your storefront. If it’s messy, outdated, inconsistent, or full of broken links, AI systems will quietly push you aside.
Before December 10:
✔ Update every bio on every platform
Make them match.
Same photo.
Same handle.
Same website.
Same genre.
Same story.
Fragmented identity = reduced visibility.
✔ Check all your links
Broken links hurt your reach. Fix them now.
✔ Refresh your profile photo
Sharp, clear, recognisable. Not a dark gig shot from 2014.
3. Strengthen Your Security (Optional but Highly Recommended)
While ID upload isn’t required, this is becoming a best practice for serious artists.
✔ Turn on two-factor authentication
Because losing your account to a hacker is still the fastest way to kill your career.
✔ Review who has access to your pages
Old managers? Ex-bandmates? Producers from two albums ago? Remove anyone who isn’t in your current circle.
This is housekeeping. This is power reclamation.
4. Create Content That AI Trusts and Humans Feel
From December 10, every post goes through an AI moderation layer. That means blurry images, vague captions, and chaotic promotion will be quietly down-ranked.
What works now:
✔ Clear storytelling
Tell us what the song is about.
Tell us why you wrote it.
Tell us what it means to you.
✔ Crisp visuals
AI punishes low quality.
Your content must be readable, watchable, understandable.
✔ Short-form honesty
Reels, Shorts, TikTok — your voice, your truth, your process.
5. Build Your First-Party Data (The Gold You Actually Own)
If social media hiccups, your mailing list becomes your anchor.
✔ Start a newsletter
Doesn’t matter if it feels small. It’s yours.
✔ Add a signup link in your bio
Make it obvious.
✔ Capture first names
People follow artists. Algorithms follow patterns. Your email list follows you.
6. Polish Your Artist Identity for the New Era
Platforms increasingly favour creators who look real, stable, and serious.
✔ Update your About sections
Where you are. What you play. How you can be booked.
✔ Make your contact details easy to find
✔ Use consistent branding
Your artist identity must feel anchored, not improvised.
7. Stop Relying on Bots, Hacks, and Shortcuts
The next era will be merciless toward automated junk.
Avoid:
Auto-DMs
Follow/unfollow tactics
Engagement pods
Fake followers
Scheduling tools posting without human review
If it feels ethically off, the algorithm will bury it. Authenticity wins every time.
8. Build Community, Not Just Content
In this new world, the algorithm rewards connection — not noise.
Ideas to deepen your ecosystem:
Weekly behind-the-scenes reels
Voice memo demos
Rehearsal-room lives
Fan shoutouts
Polls letting your audience shape your shows
People don’t follow artists. People follow a world they want to walk inside.
Build that world.
BOTTOM LINE: YOU ARE NOT IN DANGER. YOU ARE EVOLVING.
December 10 isn’t a cliff — it’s a checkpoint. A moment to pause, realign, and lift your digital presence into its next, more powerful shape.
Music Brands who prepare now will:
Reach more people
Experience fewer restrictions
Build stronger communities
Protect their creative identity
Expand their opportunities in 2025
No drama. No panic. Just clarity and action.
You’re not just preparing for December 10. You’re preparing for the next decade of being seen, heard, and felt in a digital world that is finally beginning to favour the real over the fabricated.
This is your moment.
And the Musoverse stands with you — helping you build a music brand that cannot be shadowed, throttled, or silenced.
Written by Nichola Burton. I work in partnership with Agents, Artist Managers and Event Producers, who juggle a diverse range of relationships in the Musoverse, to curate, manage and measure data in systems, experience, creative and content to support the entire Musoverse operation in my enterprise A Little Pitchy Copyright 2025
Solid breakdown of whats actually happening versus the panic narratives. The shift from anonymous chaos to structured identity makes sense given how AI moderation works now, platforms need clear signals. That point about first-party data is crucial though, most artists still treat their email list as an afterthought when it shoudl be the foundation.