Here’s the biggest mistake we see: musos smash out a gig, pack down, and go home. That performance dies in the pub. No record, no leverage, no return.
Every gig is a content goldmine. Don’t waste it.
Workflow:
Capture: Record audio/video (your phone + tripod is enough).
Repurpose: Upload to AI (Descript, Opus Clip). It creates 10 TikToks, 5 Reels, captions, memes.
Distribute: Schedule clips across socials.
Monetize: Use them to drive fans into Patreon, Bandcamp, or ticket sales.
One gig = months of content.
Example:
Friday night gig → record whole set.
Saturday morning → AI spits out 20 short clips.
Week ahead → post one clip each day.
Each clip ends with a CTA: “Join my Patreon for full sets.”
Suddenly your live show becomes a marketing engine that builds long-term fans.
ACTION BOX
Record your next gig (don’t overthink it).
Upload to an AI clipper.
Post one short clip this week with a fan call-to-action.
Written by Nichola Burton. I work in partnership with Agents, Artist Managers and Event Producers, who juggle a diverse range of relationships in the Musoverse, to curate, manage and measure data in systems, experience, creative and content to support the entire Musoverse operation in my enterprise A Little Pitchy Copyright 2025
