In the Music Real E107, Nicki chats with Angus McPherson Angus McPherson Managing Director For Diageo Australia here to talk about the “Raising the Bar” initiative which is Diageo’s new global programme to support pubs and bars in their recovery as they welcome customers back in their venues. We hear about how the Diageo Bar Academy will offer any bar, anywhere in the world, free access to digital training and practical support. In addition, the $100 million “Raising the Bar” fund will provide targeted investment to help neighbourhood pubs and bars in many cities to re-open your doors and promote safe socialising. These cities include New York, London, Edinburgh, Dublin, Belfast, Mexico City, Sao Paulo, Shanghai, Mumbai, Nairobi, Dar es Salaam, Kampala, Sydney and beyond. To get involved with Raising The Bar and Diageo. https://themusicreal.com.au/2020/08/09/angus-mcpherson-and-diageo-raising-the-bar-to-help-bars-recover-after-lockdown/
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Angus McPherson and Diageo – Raising the Bar to help Bars recover after Lockdown