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2024 New Music Release Check List

Some Handy Tips to keep you on track

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May 13, 2024

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Image thanks to By zamrznutitonovi

Your song is recorded, mixed and mastered. Believe it or not, that was the easy part. So what’s next? We have put together a basic guide to keep you on track when you release your own music.

Next step is to produce your assets.

·        Plan your Photo and Video Shoot.

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·        Select your Hero Image.

·        Update your Bio

·        Write your Press Release

·        Design your Release Artwork – Single, EP or Album

Set up your Release Assets Folder and upload to Google Drive or Dropbox

·        Release Artwork

·        Release Press Release

·        Your Music Brand Hero for this Release

·        Your Music Brand Bio for this Release – Release Shout Out (200 words) and Standard (500 words)

·        Your Music Brand Logo for this Release

·        Lyrics PDF

·        One Sheet PDF

·        Release Pitch PDF

·        Release Social Assets

·        WAV and MP3 files

Outline the Drivers in your Release Pitch:

·        Music Video - Highlights, Premieres and Key Features

·        Touring Plans – Pre and Post – Support, Festival and Venue metrics

·        Marketing Spend – Territories, Ad Budget, Mediums, Targets

·        Merchandise – Links, Samples, Offer

·        Video Campaigns – Reels, Lives, Tik Toks – Key Themes and Features – Result Targets

·        Influencer Colabs – Brands, Territories, Spends, Expected Targets

·        Achievement Stats – Brand Reach and Influence, Charting Data, Streaming Metrics, Notable Supports, Highlights, Previous and Current Media Support

·        Out of the Box – Non traditional outlets, activities, metrics and reach

File Formats Alerts:

·        ISRC Code

·        Audio – WAV and MP3

·        Video – MOV – MP4

·        Pitch Docs – PDF

·        Cloud Folders – Correct Sharing Attributes

·        Assets – Zipped files of JPEGS, PNGS and EPS.

·        Track Art Specs – ensure the sizes and resolutions are correct

Social Plan Map:

·        Scope Social Content for Release Campaign – Two Months Out to Two Months In

·        Ensure all Music Brand Names match across platforms

·        Produce your Release Style Guide – Palette Codes, Fonts, Image, Logo Use Guidelines

·        Digital Audit and Update of:

  • Social Profiles

  • Website

  • Link Tree

  • Email Signatures

  • All DSPs

  • All Social and Gig Marketing Platforms

·        Design and Create all Social Assets:

  • Cover Pages

  • Profiles

  • Banners

  • Posters

  • Stories

  • Post Templates

  • Release Milestone Tiles (Teasers, Announce, Nomination, Wins, Colabs, Partnerships, Playlist Add, Thank You, Giveaways, Competitions, Flashback, Throwback, Behind the Scenes, Bloopers etc)

·        Schedule Posts in Meta

·        Map out potential Stories and Lives

Release Nuts and Bolts:

·        Release Date – International Date and Time

·        ISRC Code

·        Lyrics

·        Song Length

·        Video Start Time for Sneak Preview

·        Copyright Holder Names

·        Song Writer Names

·        Musician Names

·        Producer Name

·        Mastering Engineer Name

·        Studio Name

·        APRA Number – Artist and Publisher

·        Video Team names – DOP, Actors, Videographer, Crew

·        Credits and Thank you notes

·        Number of people in the act

·        Genre

·        Style

·        Musical Infrastructure

·        APRA Membership Number

Release Videos to Produce:

·        Teasers

·        Announce

·        Pre-Save Alert

·        Song Introduction

·        Story Behind the Song

·        Behind the Scenes

·        Bloopers

·        Official Release Video

·        Lyric Video

·        Set up You Tube Premiere (Optimize your channel to launch)

Release Schedule: - Map and Schedule your Digital Marketing Plan for each Release Milestone below:

2 Months Out

1 Month Out

Two Weeks Out

One Week Out

One Sleep to Go

Release Day

Leverage your Release:

·        Register your track with APRA/AMCOS

·        Pitch for Editorial Playlists in Spotify for Artists

·        Pitch for Editorial Playlists in Apple for Artists

·        Upload Spotify Canvas Video

·        Pre Release on Soundcloud in an Exclusive Promotion

·        Sign up for an app like Link Fire to track your engagement and results

·        Pitch to Playlist Curator sites like Submit Hub

·        Upload your song to JJJ Unearthed

·        Upload your song to AMRAP

·        Register your Lyrics with genius.com and musixmatch.com

·        Register with a Music Data Analytics Tool like Chartmetric.com

·        Create a Playlist on your Spotify profile and make it your Artist Pick

·        Make your release a PRIORITY TRACK on Spotify.

·        Track your release, engagement and data analytics daily

·        Celebrate Bragging rights – promote all release, engagement and data analytic results

·        Celebrate milestones – Release Day, One week post Release, One Month post Release, 6 Months etc

·        Create a Facebook event for every show – add links to your Link Tree

·        List all shows on Bands in Towns and Song Kick and link your Spotify Profile

·        Build your Community either by an Email Database or a Facebook Group. Keep them informed and engaged with exclusive offers.

·        Keep a copy of all Media and Digital metrics for use in the next Release.

  • Chart/Number/Date

  • Streaming Metrics/Date

  • Significant Media Interview/Dates

  • Achievement Data

Tools:

  • Google Drive

  • Google Sheets

  • Google Docs

Written by Nichola Burton. I work in partnership with Agents, Artist Managers and Event Producers, who juggle a diverse  range of relationships in the Musoverse, to curate, manage and measure data in systems, experience, creative and content to support the entire Musoverse operation in my enterprise A Little Pitchy Copyright 2024 #musicmeansbusiness

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