15 Steps to your Music Brand Marketing Plan

And access to our free sample template

Sep 20, 2024

If you want to take your Music Brand to the next level and start to capitalize on your brand value in the market, the next step is a Marketing Plan. In our pitch to high level clients about your music brand, it can make or break the value of your offer.

Start with a Press Release about your product. This is not your bio. This is your announcement to the market about the product that is happening right now.
1. Strong Headline
2. Compelling Summary
3. The Who, What, When, Where, and Why
4. First paragraph should answer the essential questions:
  1. Who is the release about? (You or your band’s name)
  2. What is being released? (Single, album, music video)
  3. When is it happening? (Release date)
  4. Where can people find it? (Platforms, live venues)
  5. Why is this release noteworthy? (Is there a story or theme?)
5. Details like:
  1. The Driving Force, Inspiration, Style, Genre, Collaborations, Interesting Stories, + Themes Explored.
6. Add Quotes
  1. from yourself, a band member, or a collaborator.
7. Background Information
  1. History, previous notable releases, achievements, or performances.
8. Call to Action
9. Stream, Download, Share, Join, Purchase, Buy Tickets, Follow etc
10. Contact Information
  1. Contact name, phone number, and email address, website + social media profiles.
11. Proofread and Edit
Note your history - achievements, box office stats, notable supports, chart metrics for any of your releases, Social reach metrics and highest profile gigs.
Your Music Brand Biography:
1. Engaging Introduction
  1. Write a captivating opening sentence or two that grabs the reader’s attention and introduces you and your musical identity. Hint at your story. Hook the reader.
2. Story
  1. Briefly provide some of your background story, something that makes a positive and accurate first impression. Keep it concise and interesting.
3. Description of Music
  1. Summarize your musical style and sound, mentioning a few musical influences if you’d like.
4. Career Highlights and Achievements
  1. Weave into the story of your bio the most notable milestones and accomplishments in your career.
5. Upcoming Projects and Latest Endeavors
  1. Mention current and upcoming projects, recent releases, tours, or any exciting developments in your career.
6. Media Quotes
  1. Include positive quotes or testimonials from reviewers, industry professionals, or collaborators that highlight the artist’s talent and impact.
7. Contact Information and Social Media
  1. Embed a contact form or list contact details for bookings or inquiries, along with links to your social media profiles and streaming platforms.
8. Closing Statement
  1. Conclude the bio with a strong closing statement that reinforces your identity and even harkens to the introduction.
Outline the Marketing Mix for your offer:
1. Are you using a Radio Plugger? Where?
2. Publicist? Who are they targeting?
3. Paid Advertising
4. Song Service
5. Will you work with Influencers leveraging off their brands and reach?
6. Social Media
7. Website and Mailing List stats
8. Podcast - your own or upcoming interviews
9. Meet + Greets and Audience Engagement eg Competitions
10. Tour - list all Touring Dates
Your Marketing Mix Budget: Map out your Spend per Area + Identify and Highlight the Collateral required for each Marketing Element
Audience Persona Grid: Flesh out your Target Market with questions like
1. Name
2. Where they find new music
3. Where they live
4. Where they hang out
5. What is important to them
Audience Skew - employ Data Viz to illustrate demographics
Global Listener Map - where in the world are your streaming audience?
Campaign Plan - note your Key Dates and the Campaign Drivers
Social Media Plan:
1. Grids and Feeds
2. Visual Design
3. Video Focus
4. Post Schedule
5. Post Release
Tour Plan - outline:
1. Dates
2. Venue Names
3. Show Locations
4. Show Marketing Plan
5. Show Campaign
6. Show Presenting Media Partners
7. Show Sponsors
8. Tour Competitions
Merch Mock Ups
Competition Plans:
1. Schedule
2. Giveaways
3. Activities
4. Packs
5. Announcement Strategy + Process
Digital Footprint Links
Contact Page noting:
1. Publicist
2. Agent
3. Management

Feel free to download a copy of our Free Sample Marketing Plan here

Written by Nichola Burton. I work in partnership with Agents, Artist Managers and Event Producers, who juggle a diverse range of relationships in the Musoverse, to curate, manage and measure data in systems, experience, creative and content to support the entire Musoverse operation in my enterprise A Little Pitchy Copyright 2024

The Musoverse

Discussion about this post