<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:googleplay="http://www.google.com/schemas/play-podcasts/1.0"><channel><title><![CDATA[Hacking the Musoverse : Story]]></title><description><![CDATA[The Story of the Musoverse]]></description><link>https://www.musoverse.au/s/story</link><image><url>https://substackcdn.com/image/fetch/$s_!SIGt!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F63bcd3fb-c7d9-47ed-905a-11a427499f45_1280x1280.png</url><title>Hacking the Musoverse : Story</title><link>https://www.musoverse.au/s/story</link></image><generator>Substack</generator><lastBuildDate>Tue, 04 Aug 2026 12:48:56 GMT</lastBuildDate><atom:link href="https://www.musoverse.au/feed" rel="self" type="application/rss+xml"/><copyright><![CDATA[Nichola Burton Copyright]]></copyright><language><![CDATA[en]]></language><webMaster><![CDATA[musoverse@substack.com]]></webMaster><itunes:owner><itunes:email><![CDATA[musoverse@substack.com]]></itunes:email><itunes:name><![CDATA[Musoverse]]></itunes:name></itunes:owner><itunes:author><![CDATA[Musoverse]]></itunes:author><googleplay:owner><![CDATA[musoverse@substack.com]]></googleplay:owner><googleplay:email><![CDATA[musoverse@substack.com]]></googleplay:email><googleplay:author><![CDATA[Musoverse]]></googleplay:author><itunes:block><![CDATA[Yes]]></itunes:block><item><title><![CDATA[No Secrets]]></title><description><![CDATA[Buzz Bidstrup and the Blueprint of Australian Rock]]></description><link>https://www.musoverse.au/p/no-secrets</link><guid isPermaLink="false">https://www.musoverse.au/p/no-secrets</guid><dc:creator><![CDATA[Musoverse]]></dc:creator><pubDate>Wed, 27 Aug 2025 01:04:18 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!wVsi!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc962326-47a5-494e-897e-bd68f66f6b96_1440x1440.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!wVsi!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc962326-47a5-494e-897e-bd68f66f6b96_1440x1440.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!wVsi!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc962326-47a5-494e-897e-bd68f66f6b96_1440x1440.jpeg 424w, https://substackcdn.com/image/fetch/$s_!wVsi!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc962326-47a5-494e-897e-bd68f66f6b96_1440x1440.jpeg 848w, https://substackcdn.com/image/fetch/$s_!wVsi!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc962326-47a5-494e-897e-bd68f66f6b96_1440x1440.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!wVsi!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc962326-47a5-494e-897e-bd68f66f6b96_1440x1440.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!wVsi!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc962326-47a5-494e-897e-bd68f66f6b96_1440x1440.jpeg" width="1440" height="1440" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/cc962326-47a5-494e-897e-bd68f66f6b96_1440x1440.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1440,&quot;width&quot;:1440,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:535169,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:&quot;https://www.musoverse.au/i/172050794?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe9286d00-3ca0-40a7-a46c-a157255bec00_1440x1440.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!wVsi!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc962326-47a5-494e-897e-bd68f66f6b96_1440x1440.jpeg 424w, https://substackcdn.com/image/fetch/$s_!wVsi!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc962326-47a5-494e-897e-bd68f66f6b96_1440x1440.jpeg 848w, https://substackcdn.com/image/fetch/$s_!wVsi!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc962326-47a5-494e-897e-bd68f66f6b96_1440x1440.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!wVsi!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fcc962326-47a5-494e-897e-bd68f66f6b96_1440x1440.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p>The Australian music industry is built on stories. Some are sung from centre stage under blinding lights. Others are lived quietly at the back of the stage, in the studio, or behind the scenes where decisions shape destinies. Few figures embody all of these vantage points as completely as Graham &#8220;Buzz&#8221; Bidstrup.</p><p>Buzz is more than a drummer, songwriter, or producer&#8212;he is a living archive of Australian rock culture. His career spans decades of the nation&#8217;s most formative music movements: from his tenure with The Angels during the thunderous rise of pub rock, to The Party Boys and GANGgajang, to his work in management, mentorship, and philanthropy. He has collaborated with names etched into our cultural memory&#8212;Jimmy Barnes, Mondo Rock, Australian Crawl&#8212;and stewarded artists like Jimmy Little, Nathan Cavaleri and Diana Ah Naid. He has stood on festival stages where the ground itself shook with the pulse of youth culture, and later sat at board tables, shaping the industry&#8217;s response to the challenges of health, sustainability, and legacy.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.musoverse.au/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading The Musoverse ! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>From the back of the stage, Buzz cultivated a perspective few ever glimpse. The drummer&#8217;s vantage point is a privileged one: watching the entire story unfold while holding the band&#8217;s heartbeat steady. Buzz knew the exact moment a song lifted a crowd into euphoria, the tempo shifts that made a room erupt, and the cracks in performance invisible to the singer but obvious to the watcher at the kit. This dual gift&#8212;of timing and vision&#8212;became his signature. It informed not just his playing, but his producing, engineering, and artist development. He understood music not only as sound, but as movement, as energy, as psychology.</p><p>That holistic view permeates his memoir, <em>No Secrets</em>. Named after the hit he co-wrote and co-produced with The Angels, the book is more than an autobiography. It is an Oz-rock blueprint, capturing the mayhem, resilience, and brilliance of an industry that grew out of sweaty pubs, unrelenting tours, and an audience hungry for authenticity. Buzz was there in the mid-1970s through the late 1980s when the pub-rock scene was less an entertainment option and more a rite of passage. His recollections remind us that what became iconic was once fragile, experimental, and fuelled by sheer determination.</p><p>But Buzz&#8217;s story doesn&#8217;t end with the anthems. His work as CEO of the Jimmy Little Foundation and founder of Uncle Jimmy Thumbs Up Ltd speaks to a vision beyond music: a belief in cultural health, community connection, and the responsibility of artists to give back. His legacy is not only in the songs that defined a generation but in the pathways he carved for others&#8212;both on stage and in life.</p><p>For those of us in the business of music, <em>No Secrets</em> is required reading. It is both cautionary tale and inspiration, offering a rare combination of grit, grace, and generosity. It reminds us that behind every anthem is a craftsman, behind every career a mentor, and behind every legend a man who chose to live his art fully. Buzz Bidstrup&#8217;s footprint is pressed deep into the sands of our history, and with <em>No Secrets</em>, he has finally given us the map.</p><p><em>No Secrets</em> by Graham &#8220;Buzz&#8221; Bidstrup is out now through HarperCollins.</p><p><em>Written by Nichola Burton. I work in partnership with Agents, Artist Managers and Event Producers, who juggle a diverse range of relationships in the Musoverse, to curate, manage and measure data in systems, experience, creative and content to support the entire Musoverse operation in my enterprise <a href="https://alittlepitchy.au/">A Little Pitchy</a> Copyright 2025</em></p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!C_sz!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0bf9e9d5-f50e-4dc7-89c0-03fb39811153_1920x1080.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!C_sz!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0bf9e9d5-f50e-4dc7-89c0-03fb39811153_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!C_sz!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0bf9e9d5-f50e-4dc7-89c0-03fb39811153_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!C_sz!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0bf9e9d5-f50e-4dc7-89c0-03fb39811153_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!C_sz!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0bf9e9d5-f50e-4dc7-89c0-03fb39811153_1920x1080.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!C_sz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0bf9e9d5-f50e-4dc7-89c0-03fb39811153_1920x1080.png" width="274" height="154.125" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/0bf9e9d5-f50e-4dc7-89c0-03fb39811153_1920x1080.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:274,&quot;bytes&quot;:56244,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.musoverse.au/i/172050794?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0bf9e9d5-f50e-4dc7-89c0-03fb39811153_1920x1080.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!C_sz!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0bf9e9d5-f50e-4dc7-89c0-03fb39811153_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!C_sz!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0bf9e9d5-f50e-4dc7-89c0-03fb39811153_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!C_sz!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0bf9e9d5-f50e-4dc7-89c0-03fb39811153_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!C_sz!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F0bf9e9d5-f50e-4dc7-89c0-03fb39811153_1920x1080.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><em> </em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.musoverse.au/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading The Musoverse ! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Happy 17 July!]]></title><description><![CDATA[34 Years on....notes from The Pushworth Group on their anniversary.]]></description><link>https://www.musoverse.au/p/happy-17-july</link><guid isPermaLink="false">https://www.musoverse.au/p/happy-17-july</guid><dc:creator><![CDATA[Musoverse]]></dc:creator><pubDate>Wed, 16 Jul 2025 21:18:21 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!Lfkm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F324be8cb-ccc5-4101-ab35-9e26813483f0_800x1129.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p>When people ask me <em>why</em> I started this business, I usually offer the polite, safe-for-networking answer:</p><blockquote><p>&#8220;To support artists. To build a better industry. To give venues a clear path to great live music.&#8221;</p></blockquote><p>Which is all true.</p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.musoverse.au/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading The Musoverse ! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><p>But the real answer?</p><p>I wanted to <strong>fix</strong> it.</p><p>Yes&#8212;me. A young mama with a newborn. Freshly minted Private Agents Licence on 17 July 1991. A baby on one hip, contract in the other.</p><p>Convinced that the entire music industry was broken, corrupt, or at least stupidly inefficient, and that I&#8212;classically trained, award-winning vocalist, Conservatorium nerd turned rock-chick band-wrangler&#8212;was going to whip it into shape.</p><p>Because that&#8217;s what you do when you are green and young and have no idea but think that you do.</p><p>And you know what? Thirty-four years on, I&#8217;m not sure I was wrong.</p><p>Manny and I started with that shared vision&#8212;even if, on paper, you couldn&#8217;t find two more different resumes.</p><p>He was the award winning Double Bass guy. Eclectic Jazz. Punk. Cabaret. Touring the country, managing the Queensland circuit for Graham Hutchinson, running national rosters for Austotel back before ALH was even a twinkle in Woolworths&#8217; eye. He could tell you the occupancy rates for half the pubs in Queensland by memory.</p><p>Me? I was the geeky kid in the lemon dress who sold vocal arrangements in Year 9, managed production for school events, writing and recording songs since I was single digits and played church organ on Sunday. Who, as a young singer, spent every spare minute corralling musos in various bands across SE Qld like an off-brand Cleopatra trying to herd cats.</p><p>But somehow this unexpected combination worked. We had this idea that it wasn&#8217;t enough to just <em>book</em> gigs. You had to <strong>engineer the environment</strong>&#8212;so artists and venues could both make money without wanting to murder each other.</p><p>People think the music industry is all green rooms, awards, and Instagram reels with moody stage lighting.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!Lfkm!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F324be8cb-ccc5-4101-ab35-9e26813483f0_800x1129.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!Lfkm!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F324be8cb-ccc5-4101-ab35-9e26813483f0_800x1129.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Lfkm!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F324be8cb-ccc5-4101-ab35-9e26813483f0_800x1129.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Lfkm!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F324be8cb-ccc5-4101-ab35-9e26813483f0_800x1129.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Lfkm!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F324be8cb-ccc5-4101-ab35-9e26813483f0_800x1129.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!Lfkm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F324be8cb-ccc5-4101-ab35-9e26813483f0_800x1129.jpeg" width="800" height="1129" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/324be8cb-ccc5-4101-ab35-9e26813483f0_800x1129.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:1129,&quot;width&quot;:800,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:133480,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.musoverse.au/i/168443424?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F22f08db9-045a-45b4-927f-d0f0cc573e8e_800x1129.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!Lfkm!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F324be8cb-ccc5-4101-ab35-9e26813483f0_800x1129.jpeg 424w, https://substackcdn.com/image/fetch/$s_!Lfkm!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F324be8cb-ccc5-4101-ab35-9e26813483f0_800x1129.jpeg 848w, https://substackcdn.com/image/fetch/$s_!Lfkm!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F324be8cb-ccc5-4101-ab35-9e26813483f0_800x1129.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!Lfkm!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F324be8cb-ccc5-4101-ab35-9e26813483f0_800x1129.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Image 2012 Copyright Caxton Street Seafood and Wine Festival Pushy Team</figcaption></figure></div><p></p><p>Sure. Sometimes.</p><p>But it&#8217;s also:</p><ul><li><p>Restraining rock stars who tried to punch the caterer because there were no green MnMs on their rider.</p></li><li><p>Holding back hair for pop stars vomiting up their rider.</p></li><li><p>Getting death threats because we couldn&#8217;t book truly terrible cover bands.</p></li><li><p>Mopping up green-room toilets you <em>wish</em> you hadn&#8217;t looked in.</p></li><li><p>Chauffeuring coked up comedians who forget their own names.<br></p></li></ul><p>We&#8217;ve burned through the midnight oil, the dawn oil, the three-days-later oil trying to get that final show locked, the artwork approved, the contract signed before someone changed their mind.</p><p>We&#8217;ve had artists crash in our spare room when their accommodation fell through. Taken calls during weddings, funerals, kids&#8217; birthdays to save a last-minute show catastrophe.</p><p>Because the show. Must. Go. On.</p><p>We&#8217;ve worked with hundreds of employees, thousands of artists and promoters. Managed careers. Designed brands. Delivered everything from festival programs to local cover gigs to national tours.</p><p>And through all of it?</p><p>Our team.<br>Our partners.<br>Our family.</p><p>Michael and Mark&#8212;honestly, they&#8217;re not just partners. They are blood. Watching them talk artists down off ledges, celebrate hard won sold-out nights, go that extra mile to write that award nomination for that venue, sell in a new artist nobody&#8217;s heard of yet&#8212;that&#8217;s the work. That&#8217;s the craft. That&#8217;s the real industry.</p><p>And then there&#8217;s our actual family.</p><p>Our kids grew up in this business. They didn&#8217;t get a normal childhood&#8212;they lived the show life in microcosm.</p><ul><li><p>Cue to me standing in the public bar of the Albion Hotel waiting for a meeting, holding a baby capsule and two little kids hands, while the manager at the time organised a line of punters jokingly denying they were the father. (Thanks Steve!)</p></li><li><p>Me again sitting in the reception of countless venues refusing to pay their Artists, giving my four young children sticky lollies and chocolates and letting them loose hoping that the ensuing chaos would encourage the venue to give me a cheque so I would go away. (it always worked)</p></li><li><p>Christmas Days spent with Granny ironing Elf costumes and then each of us in the car driving from gig to gig.</p></li><li><p>Manny in a Santa suit because the real one overslept.</p></li><li><p>Me doing a 2am dash to The Valley to collect door takings because the door person was asleep in the corner after one too many rums.</p></li><li><p>Christenings with musos barging into the church trying to pitch a new show</p></li><li><p>Funerals crashed by tour managers who lost their worksheets</p></li><li><p>Family dinners interrupted by desperate venue managers looking for a last-minute act.</p></li></ul><p>Our children loved it. And they hated it. Sometimes both on the same day.</p><p>And the two of us, as parents, we missed things. Important things. And they let us know. And yet they still love us&#8230;.mostly. :-)</p><p>Because this business wasn&#8217;t just our career&#8212;it was their environment. Their school. Their childhood.</p><p>And today, 34 years in, the deepest, truest thank you we can offer is to <strong>them</strong>.</p><p>If I&#8217;m honest now, decades later, I see that my big need to &#8220;fix&#8221; the industry was all about me. My childhood. I needed to commit a neatness.</p><p>And let me tell you&#8212;there is nothing neat and tidy about this business.</p><p>It&#8217;s messy. It&#8217;s chaotic. It&#8217;s a swirling mess of unhealed trauma, undiluted genius, desperate hope, massive egos, incredible raw courage, and the occasional miraculous moment of real human connection.</p><p>You can&#8217;t &#8220;fix&#8221; it.</p><p>You can only witness it.</p><p>Here&#8217;s the thing:</p><p><strong>Art is a gift.</strong></p><p>Standing on a stage and making strangers feel something? That takes a rare kind of nerve.</p><p>And so does being the promoter who bets their own cash and reputation on making that moment happen.</p><p>Front of house. Side of stage. Back of house.</p><p>None of it works without people who give a shit. Really give a shit &#8230;..not just phone it in.</p><p>People who want to make something <em>real</em> for an audience.</p><p>So <strong>thank you</strong>.</p><p>Thank you to every artist, every venue, every manager, every promoter who gave us their trust&#8212;even when the shit hit the fan. Because those moments, the shit hitting the fan moments, that is the hallmark of life&#8230;..and this industry.</p><p>Thank you for 34 years of showing us what it means to be human&#8212;at our most glorious and our most terrible.</p><p>We were so green when we started.</p><p>And now?</p><p>Now we&#8217;re just grateful&#8230;.and a nicer shade of pink with much better hair. &#128578;</p><p>34 years. 34 blinks. 34 Thank Yous.</p><p>Here&#8217;s to the next one.</p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!OKZY!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa756cc2e-b367-4881-aa48-c5b3b7ec38fd_364x260.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!OKZY!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa756cc2e-b367-4881-aa48-c5b3b7ec38fd_364x260.jpeg 424w, https://substackcdn.com/image/fetch/$s_!OKZY!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa756cc2e-b367-4881-aa48-c5b3b7ec38fd_364x260.jpeg 848w, https://substackcdn.com/image/fetch/$s_!OKZY!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa756cc2e-b367-4881-aa48-c5b3b7ec38fd_364x260.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!OKZY!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa756cc2e-b367-4881-aa48-c5b3b7ec38fd_364x260.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!OKZY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa756cc2e-b367-4881-aa48-c5b3b7ec38fd_364x260.jpeg" width="364" height="260" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/a756cc2e-b367-4881-aa48-c5b3b7ec38fd_364x260.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:260,&quot;width&quot;:364,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:37207,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.musoverse.au/i/168443424?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa756cc2e-b367-4881-aa48-c5b3b7ec38fd_364x260.jpeg&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!OKZY!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa756cc2e-b367-4881-aa48-c5b3b7ec38fd_364x260.jpeg 424w, https://substackcdn.com/image/fetch/$s_!OKZY!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa756cc2e-b367-4881-aa48-c5b3b7ec38fd_364x260.jpeg 848w, https://substackcdn.com/image/fetch/$s_!OKZY!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa756cc2e-b367-4881-aa48-c5b3b7ec38fd_364x260.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!OKZY!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fa756cc2e-b367-4881-aa48-c5b3b7ec38fd_364x260.jpeg 1456w" sizes="100vw" loading="lazy"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a><figcaption class="image-caption">Image thanks to Courier Mail 1992.</figcaption></figure></div><p><em>Written by Nichola Burton. I work in partnership with Agents, Artist Managers and Event Producers, who juggle a diverse range of relationships in the Musoverse, to curate, manage and measure data in systems, experience, creative and content to support the entire Musoverse operation in my enterprise <a href="https://alittlepitchy.au/">A Little Pitchy</a> Copyright 2025</em></p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!tPHU!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04ddd087-7ac8-4a02-855e-dd86fe746f7e_1920x1080.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!tPHU!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04ddd087-7ac8-4a02-855e-dd86fe746f7e_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!tPHU!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04ddd087-7ac8-4a02-855e-dd86fe746f7e_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!tPHU!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04ddd087-7ac8-4a02-855e-dd86fe746f7e_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!tPHU!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04ddd087-7ac8-4a02-855e-dd86fe746f7e_1920x1080.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!tPHU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04ddd087-7ac8-4a02-855e-dd86fe746f7e_1920x1080.png" width="242" height="136.125" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/04ddd087-7ac8-4a02-855e-dd86fe746f7e_1920x1080.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:819,&quot;width&quot;:1456,&quot;resizeWidth&quot;:242,&quot;bytes&quot;:56244,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:&quot;https://www.musoverse.au/i/168443424?img=https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04ddd087-7ac8-4a02-855e-dd86fe746f7e_1920x1080.png&quot;,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!tPHU!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04ddd087-7ac8-4a02-855e-dd86fe746f7e_1920x1080.png 424w, https://substackcdn.com/image/fetch/$s_!tPHU!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04ddd087-7ac8-4a02-855e-dd86fe746f7e_1920x1080.png 848w, https://substackcdn.com/image/fetch/$s_!tPHU!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04ddd087-7ac8-4a02-855e-dd86fe746f7e_1920x1080.png 1272w, https://substackcdn.com/image/fetch/$s_!tPHU!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F04ddd087-7ac8-4a02-855e-dd86fe746f7e_1920x1080.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><em> </em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.musoverse.au/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading The Musoverse ! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item><item><title><![CDATA[Get A Real Job]]></title><description><![CDATA[Thoughts and other ideas.............]]></description><link>https://www.musoverse.au/p/get-a-real-job</link><guid isPermaLink="false">https://www.musoverse.au/p/get-a-real-job</guid><dc:creator><![CDATA[Musoverse]]></dc:creator><pubDate>Thu, 27 Jul 2023 03:25:40 GMT</pubDate><enclosure url="https://substackcdn.com/image/fetch/$s_!ynRO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F670a8b6e-1695-4651-9484-e380a7da3633_7360x4912.jpeg" length="0" type="image/jpeg"/><content:encoded><![CDATA[<p><br></p><div class="captioned-image-container"><figure><a class="image-link image2 is-viewable-img" target="_blank" href="https://substackcdn.com/image/fetch/$s_!ynRO!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F670a8b6e-1695-4651-9484-e380a7da3633_7360x4912.jpeg" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!ynRO!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F670a8b6e-1695-4651-9484-e380a7da3633_7360x4912.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ynRO!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F670a8b6e-1695-4651-9484-e380a7da3633_7360x4912.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ynRO!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F670a8b6e-1695-4651-9484-e380a7da3633_7360x4912.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ynRO!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F670a8b6e-1695-4651-9484-e380a7da3633_7360x4912.jpeg 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!ynRO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F670a8b6e-1695-4651-9484-e380a7da3633_7360x4912.jpeg" width="1456" height="972" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/670a8b6e-1695-4651-9484-e380a7da3633_7360x4912.jpeg&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:972,&quot;width&quot;:1456,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:17841861,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/jpeg&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:false,&quot;topImage&quot;:true,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!ynRO!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F670a8b6e-1695-4651-9484-e380a7da3633_7360x4912.jpeg 424w, https://substackcdn.com/image/fetch/$s_!ynRO!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F670a8b6e-1695-4651-9484-e380a7da3633_7360x4912.jpeg 848w, https://substackcdn.com/image/fetch/$s_!ynRO!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F670a8b6e-1695-4651-9484-e380a7da3633_7360x4912.jpeg 1272w, https://substackcdn.com/image/fetch/$s_!ynRO!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F670a8b6e-1695-4651-9484-e380a7da3633_7360x4912.jpeg 1456w" sizes="100vw" fetchpriority="high"></picture><div class="image-link-expand"><div class="pencraft pc-display-flex pc-gap-8 pc-reset"><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container restack-image"><svg aria-hidden="true" width="20" height="20" viewBox="0 0 20 20" fill="none" stroke-width="1.5" stroke="var(--color-fg-primary)" stroke-linecap="round" stroke-linejoin="round" xmlns="http://www.w3.org/2000/svg"><g><path d="M2.53001 7.81595C3.49179 4.73911 6.43281 2.5 9.91173 2.5C13.1684 2.5 15.9537 4.46214 17.0852 7.23684L17.6179 8.67647M17.6179 8.67647L18.5002 4.26471M17.6179 8.67647L13.6473 6.91176M17.4995 12.1841C16.5378 15.2609 13.5967 17.5 10.1178 17.5C6.86118 17.5 4.07589 15.5379 2.94432 12.7632L2.41165 11.3235M2.41165 11.3235L1.5293 15.7353M2.41165 11.3235L6.38224 13.0882"></path></g></svg></button><button tabindex="0" type="button" class="pencraft pc-reset pencraft icon-container view-image"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round" class="lucide lucide-maximize2 lucide-maximize-2"><polyline points="15 3 21 3 21 9"></polyline><polyline points="9 21 3 21 3 15"></polyline><line x1="21" x2="14" y1="3" y2="10"></line><line x1="3" x2="10" y1="21" y2="14"></line></svg></button></div></div></div></a></figure></div><p><br></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.musoverse.au/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Hacking the Musoverse ! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div><h6>Image Courtesy of Light Field Studios</h6><p>The performing bug stretched its little wings early for me. My parents were horrified that I would never get a REAL job. They did not value the creative expression of a musician as a career option and saw no possible reward in any kind of financial fair exchange. Predictably I, of course, ignored their wishes, and now this genealogy is well reflected in the voices of millions of musicians and performers around the globe.</p><p>How many people in this industry have felt creatively stifled in their quest for legitimization of their choice to conduct an enterprise in this fashion? How many people field the relentless question &#8220;When are you going to get a Real Job?&#8221; &#128578;</p><p>So let&#8217;s have a look at this real job from the perspective of someone who has managed a Music Agency since 1991.</p><p>Writing and performing music is a creative outlet and a channel for personal development. If you want to be paid for it, then it becomes a business. I love taking photographs and spend hours on the weekends locating the perfect shot and then fidgeting with Photoshop. It&#8217;s a hobby &#8212; a creative outlet and a channel for personal development. If I want to be paid for it, then I need to do a whole lot of other activities to transform my hobby into a business.</p><p>So how can you leverage the perception of who you are up on that stage or streaming out from that stereo? Artists and Musicians and Entertainers seek audiences and markets who desire to purchase their products. They seek audiences for their creative expression.</p><p>In this current ecosystem, we choose how we wish to run our business in the Music Industry. Challenges are only symptoms of the expansion of the business and the opportunity to create whatever you choose. Creativity promotes innovation.</p><p>We used to work in an industry where supply of product (CDs, Merchandise etc) were limited due to shelf space, shipping, storage etc. Now our market has an unlimited choice of what to buy and where to buy from. Product, thanks to our digital existence, can have a global impact instead of a local one. Anyone can set up a website, register a domain name, register any free social media platform, create an on line shop, set up a shopping cart and create a digital shop and brand.</p><p>The contrast between the digital and analogue worlds that we inhabit offers both creative resistance and tension for the majority of music artists. We may believe that music is to be created and performed on stage and in the studio but let&#8217;s be honest. We all live predominantly in a digital world. More device options, channels, platforms and bandwidth. Faster processors. Limitless data storage. Greater options for search engines and platforms than ever before. We live here. Our digital behaviour are the verbs that our days exist in. We swipe left, tweet, tik tok, Insta, post, google, do a live, stream, follow and zoom. Lockdowns moved us out of shopping centres and into on line orders, we uber eats instead of drive thru take outs, we uber instead of fighting for a car park, we replaced the local GP with a telehealth and subscribed to a variety of streaming services instead of going out to the cinemas. For businesses to survive, they had to create their digital pivot.</p><p>So as much as you would love to simply play music, without a digital presence to match your stage presence, your music business is doomed.</p><p>Darwin noted that &#8220;It is not the strongest or most intelligent that survives, but the ones most adaptive to change.&#8221;</p><p>By adapting to a digital landscape and working with the mostly free tools that are at your fingertips right now, you expand your capacity and resource your music brand to be able to complete with access to more data, more advertising avenues, product feedback and income potential. Private groups on Facebook, Telegram, Patreon and Discord offer a far greater capacity to build an audience than any global tour ever could. We can effectively create a new ecosystem for ourselves.</p><p>Let&#8217;s face it. The rapid expansion of the internet caught traditional music business companies with their collective pants down and as they struggle to iron out the various Digital Rights Management issues, telling your music business story via a digital conduit is the greatest opportunity your brand will ever have.</p><p>You have everything you need right here right now.</p><p>You are only limited by your imagination.</p><p>And Imagination is what inspired you to become a musician in the first place.</p><p>So get out there and create your real job.&#128522;</p><p><em>Written by Nichola Burton. I work in partnership with Agents, Artist Managers and Event Producers, who juggle a diverse &nbsp;range of relationships in the Musoverse, to curate, manage and measure data in systems, experience, creative and content to support the entire Musoverse operation in my enterprise <a href="https://alittlepitchy.au/">A Little Pitchy</a> Copyright 2024</em></p><div class="captioned-image-container"><figure><a class="image-link image2" target="_blank" href="https://substackcdn.com/image/fetch/$s_!VmW8!,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a81c05-6b48-42fc-bf42-c504835383ae_122x123.png" data-component-name="Image2ToDOM"><div class="image2-inset"><picture><source type="image/webp" srcset="https://substackcdn.com/image/fetch/$s_!VmW8!,w_424,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a81c05-6b48-42fc-bf42-c504835383ae_122x123.png 424w, https://substackcdn.com/image/fetch/$s_!VmW8!,w_848,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a81c05-6b48-42fc-bf42-c504835383ae_122x123.png 848w, https://substackcdn.com/image/fetch/$s_!VmW8!,w_1272,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a81c05-6b48-42fc-bf42-c504835383ae_122x123.png 1272w, https://substackcdn.com/image/fetch/$s_!VmW8!,w_1456,c_limit,f_webp,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a81c05-6b48-42fc-bf42-c504835383ae_122x123.png 1456w" sizes="100vw"><img src="https://substackcdn.com/image/fetch/$s_!VmW8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a81c05-6b48-42fc-bf42-c504835383ae_122x123.png" width="122" height="123" data-attrs="{&quot;src&quot;:&quot;https://substack-post-media.s3.amazonaws.com/public/images/e5a81c05-6b48-42fc-bf42-c504835383ae_122x123.png&quot;,&quot;srcNoWatermark&quot;:null,&quot;fullscreen&quot;:null,&quot;imageSize&quot;:null,&quot;height&quot;:123,&quot;width&quot;:122,&quot;resizeWidth&quot;:null,&quot;bytes&quot;:8304,&quot;alt&quot;:null,&quot;title&quot;:null,&quot;type&quot;:&quot;image/png&quot;,&quot;href&quot;:null,&quot;belowTheFold&quot;:true,&quot;topImage&quot;:false,&quot;internalRedirect&quot;:null,&quot;isProcessing&quot;:false,&quot;align&quot;:null,&quot;offset&quot;:false}" class="sizing-normal" alt="" srcset="https://substackcdn.com/image/fetch/$s_!VmW8!,w_424,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a81c05-6b48-42fc-bf42-c504835383ae_122x123.png 424w, https://substackcdn.com/image/fetch/$s_!VmW8!,w_848,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a81c05-6b48-42fc-bf42-c504835383ae_122x123.png 848w, https://substackcdn.com/image/fetch/$s_!VmW8!,w_1272,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a81c05-6b48-42fc-bf42-c504835383ae_122x123.png 1272w, https://substackcdn.com/image/fetch/$s_!VmW8!,w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fe5a81c05-6b48-42fc-bf42-c504835383ae_122x123.png 1456w" sizes="100vw" loading="lazy"></picture><div></div></div></a></figure></div><p><em> </em></p><div class="subscription-widget-wrap-editor" data-attrs="{&quot;url&quot;:&quot;https://www.musoverse.au/subscribe?&quot;,&quot;text&quot;:&quot;Subscribe&quot;,&quot;language&quot;:&quot;en&quot;}" data-component-name="SubscribeWidgetToDOM"><div class="subscription-widget show-subscribe"><div class="preamble"><p class="cta-caption">Thanks for reading Hacking the Musoverse ! Subscribe for free to receive new posts and support my work.</p></div><form class="subscription-widget-subscribe"><input type="email" class="email-input" name="email" placeholder="Type your email&#8230;" tabindex="-1"><input type="submit" class="button primary" value="Subscribe"><div class="fake-input-wrapper"><div class="fake-input"></div><div class="fake-button"></div></div></form></div></div>]]></content:encoded></item></channel></rss>